Back in 2001 I quit my PR Manager job at Cartier in New York, thinking that after a decade in publicity with brands including Tiffany & Co., De Beers and QVC, I was burnt out and wanted to try something new. That summer I took a studious sabbatical to ponder my quandary on the dance floors of Ibiza, and was passing through Barcelona for a few days of recuperation on the way home when the Twin Towers came down, bringing with them the reminder that life can be over in the blink of the eye. If there’s something you have always wanted to do with your life, then you should go ahead and do it.
Emotionally speaking, cars have always been my beginning, middle and end, but 9/11 gave me the shove I needed to make them my career as well. Once back in New York that September I made it my mission to work for a car company, and with some perseverance and luck I landed a job at Mercedes-Benz in New Jersey where I formed and ran the brand and lifestyle PR department until 2008. It turned out that I wasn’t burnt out with publicity, but rather needed to bring my passion for cars into that mix.
And now I’m bringing The Car Crush into that mix, too. Based in Los Angeles, The Car Crush covers new cars, classic cars and the collector car market, together with interesting people and happenings in the world of automotive design and lifestyle. There’s an old saying repeated in the lyrics of my favorite Kate Bush song that “every old sock meets an old shoe,” meaning that love finds us all given time. Even for those who aren't car fanatics like me, I believe there is a car crush waiting out there for everyone, and if I’m doing my job then you will find it here.
Happy reading and thank you for coming,
Joe Richardson, Founder & Editor